Dollar General Corp. has selected Hanceville for the site of its first fuel station in the country as a part of a test pilot project.
The new fuel pumps opened earlier this month at the Dollar General Market on U.S. Highway 31 across from Wallace State Community College.
“Dollar General continues to innovate to provide convenience and value for our customers,” said Rick Dreiling, chairman and CEO. “This project to test a fuel offering is consistent with our strategy of continually looking for new and better ways to meet our customers’ needs for value and convenience and enhancing our position as America’s general store.”
In a news release, the Goodlettsville, Tenn.-based company said the pilot project is part of an agreement with Mansfield Oil, which provides comprehensive fuel supply, distribution, delivery, and dispensing solutions to customers. Dollar General and Mansfield will evaluate the results of the pilot project over the next year and jointly assess expansion opportunities.
“Mansfield and Dollar General share core values that have led to decades of growth and innovation,” stated Michael Mansfield, CEO of Mansfield Energy Corp. “This pilot program will fuse Dollar General and Mansfield’s dedication to unparalleled service while bringing a new level of convenience to customers.”
The new Dollar General Market’s proximity to heavily traveled U.S. 31 and its spacious parking lot made it an ideal location to open the fuel station, said Dan McDonald, senior director of Dollar General corporate communications.
“That store footprint has a large parking lot with plenty of space to put the pumps while still leaving room for Dollar General Market customers to easily get in and out,” McDonald said. “Then you have the busy highway which has very high traffic counts. We think customers coming into buy gas may decide to go into the store and see all the brand name products we offer at lower prices.”
Hanceville Mayor Kenneth Nail said he was pleased his city was selected for the first fuel station. The 16,000-square-foot Dollar General Market offers an expanded selection of groceries, including fresh produce and meat, at discount prices. Hanceville is one of five Alabama locations that has a Dollar General Market including Madison, Huntsville, Piedmont and Red Bay.
Dollar General has nearly $15 billion in annual sales, 10,000 stores across the United States and 11 distribution centers.
Tiffeny Owens can be reached by email at email@example.com or by phone at 256-734-2131, ext. 135.