CULLMAN — The first ever Rock the South concert festival begins Friday at Heritage Park on Lee Avenue SW, with gates open at 3 p.m. Performance times have not been announced. Tickets are $15 at the gate, $10 in advance.
County music artists Dierks Bentley, Kellie Pickler, Brent Cobb and Jon Pardi are all scheduled to perform. The event is set to last until 11 p.m.
There will be two main entrance gates on opposite sides of the park, via the baseball complex entrance and the Recognition Gardens.
Parking will available all over the city, though designated areas include the Wellness and Aquatic Center, Field of Miracles park, Ingle Park and the Heritage Park baseball complex.
Beginning at 3 p.m., free shuttle services will be running on 15-minute intervals from reservoir lots at Walgreens (the old Walmart parking lot) and the recently closed Nicholson File tool plant.
No roads are scheduled to be closed, though heavy traffic is expected on the roadways near the park.
The main stage will be stationed parallel to Main Avenue, on the back side of the park, facing the soccer fields. Reserved VIP seating — which sold out less than a week after tickets went on sale — will be directly in front of the stage, with general admission space behind that.
A children’s area, sponsored by Nesquik, will be available on the nearby Field 5 at the baseball complex, featuring games and inflatables.
Former Alabama and Auburn football players will also be available to sign autographs. Alabama players include Tyrone Prothro, Antonio Langham, Derrick Lassic, David Palmer and Prince Wimbley. Auburn players include Neil Caudle, David Langer and Bill Newton.
Coolers, tents and outside food or drink is prohibited. Chairs and blankets will be allowed.
A vendors zone will be placed behind the general admission area, with event and artist merchandise available. The music festival will also be the first in the city to feature beer sales, following a wet/dry referendum vote last year.
Rock the South is organized by Cullman Parks and Recreation, with seed money provided by the City of Cullman.
‰ Trent Moore can be reached by e-mail at email@example.com, or by telephone at 734-2131, ext. 220.