- Cullman, Alabama


November 19, 2012

Audience tunes out American Music Awards


But for managers of the current models, the ratings are troublesome, given how they've come to count on this fourth-quarter TV exposure to give their clients that extra "oomph," as one exec described it, at the start of the holiday sales season.

It seems you can no longer air any hodgepodge of disparate pop performances with an overabundance of laser lights and bad audio mixing and attract the kinds of crowds you once could.

In a telling development, the AMA wins for Katy Perry for fave pop/rock female artist, Beyonce for soul/R&B female artist, Adele for adult contemporary artist and Shakira for fave Latin artist were not televised.

Those artists had taken a pass.

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