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Lifestyle

November 19, 2012

Audience tunes out American Music Awards

(Continued)

AMA fave rap/hip hop-artist winner Minaj, who performed both a solo and a duet with Bieber on Sunday's trophy show, has been getting more than her fair share of TV time, owing to her audition-round smackdown with Mariah Carey on "American Idol."

Meanwhile, you can't swing a dead cat without hitting Swift, who took home her fifth consecutive AMA for fave country female artist.

Here are just some of the former Kennedy-in-training country crooner's TV appearances since mid-October:

Oct. 18: CMT VJ for a Day: Taylor Swift

Oct. 22: "Good Morning America" interview/live concert

Oct. 22: GAC's "Top 20 Country Countdown" interview, Part 1

Oct. 22: "Entertainment Tonight": Taylor Swift Week

Oct. 23: "GMA" live concert

Oct. 23: "Late Show With David Letterman": interview/performance

Oct. 24: "The View" interview/performance

Oct. 25: "Ellen DeGeneres Show" interview/performance

Oct. 26: "Katie" interview/performance

Oct. 26: GAC's "Top 20 Country Countdown" interview, Part 2

Oct. 26: "20/20: All Access Nashville with Katie Couric" interview

Oct. 30: "Dancing With the Stars" results-show performance

Nov.1: Country Music Association Awards performance

Nov. 11: MTV Europe Music Awards performance

Nov.11: "VH1 Storytellers: Taylor Swift"

Nov. 15: "X Factor" results-show performance

Nov. 18: American Music Awards performance

You'd think the AMA would be ratings slump-proof. That's certainly what Dick Clark had in mind when he designed the made-for-TV event 40 years ago. Nominees are selected based on sales and airplay; fans choose the winners by voting online.

One TV-industry programming exec contacted for discussion referred to the excess as causing a sort of "brain freeze."

Another exec conceded that there are too many shows featuring the same pop stars performing the same tunes too many times. Yet another exec suggested that the lousy ratings were just part of the natural ebb and flow and that we're in a "down cycle" — until the next Bieber or Rihanna comes along.

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