- Cullman, Alabama

March 12, 2013

EDITORIAL: Stepping out with Rock the South

The Cullman Times

CULLMAN — Rock the South is quickly turning into one of the nation’s hottest concert tickets with two days worth of headline acts signed to the event.

The musical events is being built around country music superstar Sara Evans, who worked closely with Cullman leaders and music promoter Shane Quick to make this expanded version of Rock the South possible.

Once the green light was given by Evans, big names in the music business have become a regular announcement for Rock the South. This past week, Gregg Allman, a legendary performer and member of the Rock and Roll Hall of Fame from the Allman Brothers Band, and Hank Williams Jr. were added to the lineup. Rising country music star Jamey Johnson also was booked for the event. In past weeks, Scotty McCreery, winner of the 10th season of American Idol, and The Band Perry were announced.

Even if this is the extent of the headline names for Rock the South, the potential draw into Cullman is tremendous. Most of these artists would sell out auditoriums anywhere in the country.

The depth and potential of what Rock the South can mean for Cullman is just beginning to settle. The presence of a major music festival can draw fans from across the South and the nation. Music fans will travel great distances to enjoy shows by their favorite artists.

With Rock the South, Evans will be using Cullman as the means to introduce many new acts in the music business, and re-introduce a few legends to the audiences. For everyone involved, Rock the South is a winning move.

Cullman has a lot to do to prepare for the June event. With the right promotion and decent weather, the crowd could swell to numbers unimagined.

Stepping out with a bold event such as Rock the South creates tremendous exposure for the entire community, as well as a some good business opportunities. Area residents should embrace this event. This is a great step forward for the Cullman area that can open doors for a long time to come.